If you take a look at some of the most popular applications, you’d notice that almost each of them on some level offer video streaming services. From the obvious examples of YouTube and Twitch to Snapchat and Instagram, video streaming is a core part of their services. Even Facebook has started its own video services like Facebook Live, Facebook Watch, and more. There are mainly two reasons for this shift- 1. Users now have access to powerful devices and wireless broadband that can easily handle such content; 2. Users have now much shorter attention span and videos offer better engagement.
Now if you consider both these factors- better devices, faster internet, and more services, you’d realize that videos are only going to gain prominence in coming years and will possibly become the default mode of content. That is why, if you have an app that doesn’t have video features embedded in it, you missing out on a major opportunity. If you still have doubts, here are some more reasons you should seriously consider the prospect:
- Videos create a more open platform for users to express themselves which is more fluid and meaningful than other ways. For instance, it is much easier to shoot a 30-second clip than writing 300 words and conveys more meaning than sharing pictures.
- Videos work as a more suitable platform for brands to engage their audience.
- Due to their higher engagement, videos also offer better monetization opportunities that any app would like to harness.
That’s precisely what any business wants- more users, more brands, and more money! but if you wish to make the most out of your video streaming app development, there are few things you need to keep in mind that are are specifically challenging for video content:
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Streaming videos is a highly resource intensive task that not only requires powerful devices on user-end but also takes a toll on the server-side. Especially if you allow users to upload video content that everyone can watch in future, a lot of server space would be required- something you must keep in mind right from the initial stage. A better way out is to offer live stream feature that requires much fewer resources.
If you wish to offer a blend a both, offer a live streaming feature, the videos of which disappears after a certain time. This will ensure users do not miss out on content while compelling them to check the app regularly for new ones.
As engaging videos are, equally frustrating they can be if not played smoothly- nobody like a video that keeps buffering. Because not all users will have at all times fast internet, optimize your player to cope with slower connections by playing low-resolution videos. Users must have the option to either set the resolution themselves- like YouTube, or your application can automatically detect slow connections and tailor the resolution accordingly- like Netflix.
Because promoting engagement remains the key objective of all application content, integrating social sharing feature in videos is a no-brainer. So when you hire a dedicated developer to build apps for you, make sure to leave ample room to not just share but also source content from other similar services.
Overall, video streaming in applications is now a norm rather than a cutting-edge feature. So, if you are still missing this essential ingredient to engagement, get onboard an app development firm to catch up on the competition.