Internet and mobility have been the most remarkable aspect of this century- the enabling technology behind a vast array of subsequent products and services we are all surrounded with. And while there are many layers of complexities involved, it is at its most basic, connections among people across the globe. Everything else is essentially built upon this connection. One particular application Internet clearly outlines this connection- social media. That is, while more than half the global population now uses the internet, every three out of four of them use some kind of social network.
So, if you are building a mobile app to reach out to those vast swathes of people, you can’t possibly use a better tool than social media. it positions your application in the midst of an already flourishing community instead of creating your own from scratch. Simply put, the key benefits include:
- Higher conversions
- Higher engagement
- More visibility
- Lower marketing costs
So if you want to reap such benefits, here is how you do it:
Express Login/Sign up
Most of the applications these days offer the option of logging in through one of their social media accounts instead of creating a new account. This is valuable on three levels- First, the users aren’t annoyed at the prospect of creating a new account for each new service. Second, businesses generally get authentic information about the users, which otherwise they may not have provided. And third, it is fairly simple to integrate at the app development stage and businesses do not face any additional security overhead.
Social Sharing
Almost every internet user has some degree of virtual life parallel to their real one now. Facebook, Instagram, Twitter, Snapchat are among a whole range of communication applications that act as an avenue for them to convert their real-life experiences into virtual projections. The app by offering social sharing feature works as a bridge between the two and essentially becomes a part of that cycle. This is known to drastically improve user experience and engagement.
User Referrals
Ask any app marketer and they would tell you that user acquisition is one of the most resource draining campaigns. No matter how big your marketing budget is or the number of adds or incentives you offer, users are so skeptic that the conversions just don’t shoot up. But using referral system is altogether a different story. They might not trust ads but they do follow their acquaintance referrals. So, even if your app has a small number of users initially, using referral strategy will increase the numbers exponentially.
See More: Benefits of Integrate Chatbot on your Insurance App
Loyalty Programs
One of the key benefits of becoming a part of user’s social life cycle comes indirectly. If you recall, there was recently a #deleteFacebook campaign that gained a lot of vocal support but few users actually followed it. The reason is, once users have spent a considerable amount of time and energy building their community, it’s incredibly tough to quit. The lesson being, if you integrate your application with your user’s social networks and corresponding feed, incentivize them to initially nurture it through loyalty programs, your user retention rate will be stunningly high.
Closing Remarks
Creating a mobile application, although technically tough and is financially draining, is actually the easier part of building an online presence. The challenge is to get people to actually use it. That is where social media plays a crucial role- by opening a channel of a vast number of users so that your application doesn’t have to start from scratch. If you further wish to bring the risk factor down, hire an offshore developer to minimize the initial development cost without compromising on features that can make or break your future prospects.
