A Quick Glance at Google’s EMD Algo Update & its Effects

The year 2012 has been really tough for those who have little or more to do with Search Engine Optimization. This year has witnessed three important updates for Search Engine optimization from Google, the most popular search engine. Earlier in this year, rather a couple of months back, all of us have noticed the implementation and effects of two important algorithm updates from Google called the Penguin update and the Panda update. And now, there is another new kid on the block! This one is the Google’s EMD Algo Update. This update was announced by Matt Cutts, head of search spam, Google on 28th of September.

The two tweets posted by Matt Cutts on this day said, “Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results” and “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”. With these two tweets, the ripples of shock were experienced by numerous webmasters and SEOs across the world. This new update is altogether different from the earlier Penguin and Panda ones and is sure to affect many websites. Many people across the globe were taking this new update as similar to the previous ones but the Exact Match Domains update is totally a new one and will surely have a vast affect on many sites. Though Cutts has indicated that only a small percentage of English US queries will get affected but taking into account the effect of earlier algorithms, all of us can imagine very well, that the new EMD algo can hit much more sites beyond our imagination.

The simple interpretation of this new algo is that now websites cannot remain in the top rankings just because of their domain name factor that leads to the top ranks because of the targeted keyword that they have included in domain. Many websites have got domains that include the highly targeted keyword and that is sometimes the only reason why they get good ranks in the top search engine result pages. But the implementation of the new algorithm will definitely affect the ranks of these sites, no matter, if they are even the number ones!

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