Mobile apps are increasingly becoming a part of our lifestyle and culture and every business and individual are depending on mobile app development to commit to better value propositions – to fulfill their needs and preferences across different factors of application and utility. And the trend is consistently growing to take us through the leveraging digital landscape and benefit from the indispensable mobile app features and functional resources that help us acquire and retain users beyond our regular conventional capacities.
Here’s a list of such hand-picked features allowing you to make the most of user acquisition and retention through your mobile app:
Easy registration and login feature
The login interface should be highly inviting and easy to deal with. It should be approached in a minimalistic fashion and should be attempted neatly to allow users to interact with it effortlessly. It’s better if you provide you users with an option to login through their social profiles (on Facebook or LinkedIn). This makes them immediately and smoothly get access to the app without entering any details as otherwise required in case of basic registration.
Optimized title and description
You need to look for a relevant and catchy phrase in the title and make your description valid enough to be responded and received well by search engines. So that you can effectively put up with App Store Optimization policies. Besides, if your title is impressive and engaging you will be able to pull users to your app page.While doing this, target your business keywords and optimize the title and description, ideally following the search engine standards and proven positioning strategies.
Informative and engaging video
To be able to differentiate your app apart from the plethora of apps on app store, go beyond the description and screens and get an informative and engaging video developed and post it on your page.So that your users are able to know about your app most intuitively and responsively, without skipping a detail about it. Which would further translate into more number of users for your app.
App icons design
The more interactive and purposeful your app icons are, the better is the chance of conversion. More relevant and expressive icons lead to better communication between the app and the user and spike the chances of higher click-through rates. It’s simple if you succeed in achieving the right mix of an attractive, receptive and prompting icon you hit the right spot.
Enable offline experience
It’s high time when you should think of providing your users with seamless uninterrupted services that care about their time and need of a responsive and cohesive utility. To accomplish this fully you need to offer your users with offline functionalities that offer them service even in a bad network of a no network zone. Just like you see with apps like Google Maps and Amazon Kindle.
Execution speed
Another important thing that you need to address at high priority is the execution speed of the app. The time at which an action is triggered and the time it responds or executes the command for that task or performs the function should be without any latency. If the execution speed of your app is not good you won’t be able to retain users.
Customization
The application you develop should be customized to serve your target audiences and should don’t go with the one-size-fits-all approach. That is how you would able to communicate and cater the audiences in a personalized manner and offer them with custom-crafted, contextual and omnichannel experiences. Which would further keep them happy with your app.
UI/UX designing
Any app interface is built with two communication components – User Interface and User Experience. Keeping it simple, UI is all about the look of the app and UX is more about the feel of it. And these go hand in hand to create the GUI of the app. Hiring the right mobile app developer and referring to the latest UI/UX techniques and approaches could make you reach the best of results in this context.
Eliminate knocks
Users dislike it the most when they have to make a lot of efforts to find their way to the solution. Make it easy for them by optimizing the navigation of the app and make them fill the forms the easiest way possible and reduce the number of taps for them to reach their piece of cake. This will contribute towards making them a happy visitor and increase the chances of retention.
Feedback procedures
To keep your app growing with time you should be taking user feedback from time to time and work upon them to keep your app in the right shape. Take a look at complaints and suggestions garnered from different sources and work upon them. This way you would be not just able to keep track of the current user needs but will also be well ahead of the time to keep your product future-proof.
Wrapping up
Implementing these features, you can make the most of developing your app with all traits and resources that combine to offer you the ability to acquire and retain users better. Just try to make these sync with your idea and move ahead keeping close with trends and you will win big.